Jeffrey Alan Marks is leaning into his signature coastal chic aesthetic with his second collection with Kravet, Oceanview. The collection presents classic patterns in a modern way, while maintaining its traditional craftsmanship. Featuring elements like sea shells, jute, cotton and linen, Oceanview encapsulates a serene beachy vibe with each pattern.

We talked to the designer himself about what it was like to create this soothing collection of relaxed fabric and trim.

K: Oceanview is your second collection with Kravet. How do you feel like you’ve taken a deeper dive this time around and built upon your first collection?
JAM: I had a great relationship with the Kravet creative team, so it was natural to expand upon my fabric line with them. I felt more confident in exactly what I wanted after knowing what worked (and didn’t) the first time around. It was so important to me to add coordinating fabrics to compliment my first collection, and complete my vision.

K: How would you describe the signature aesthetic of this collection?
JAM: Tailored Comfort

K: Describe your ideal interior you imagined when creating the aesthetic for this collection.
JAM: For my second collection, I felt the client and the house in which the fabrics would live was a more contemporary, clean environment. Less cluttered and more transitional in feeling. The ideal house would overlook the sea, or at the very least create a coastal feeling in their home.

K: What is your design process like? Where do you begin?
JAM: I don’t have a set formula – it is very different for each client. Typically though, my design process begins once I have spent time understating how my client lives. From there, I envision the overall look and feel I want to achieve – how all the furniture and fabrics will work together and what kind of room I see them in.

K: What is your favorite trend you see popping up around the design world these days? And are there any trends you can do without?
JAM: I am not a big fan of design trends, so I try not to pay too much attention to them. I prefer to look to Australia, Denmark and Holland for color trends and inspiration.

K: What are some of your favorite colors right now – or your timeless faves?
JAM: Forest Green, Yellow as always, and JAM blue!

K: What are some of your favorite pieces in the collection?
JAM: I really love Whitecap- Dune, Immersive- Pewter, Surfwood- Ocean and Gridwork- Ocean.

K: What is the most fun you’ve had with Oceanview so far?
JAM: I used Tramonto – Oyster to make a raincoat for my dog, Coal.

Shop Oceanview here.